What makes a tagline

Bumbling through hotels while you're on vacation is often a disconnected, unengaged experience. Airbnb was created to solve that problem. You can now book warm, personalized spaces so that you feel like you "belong" no matter where your travels take you. There may not be a person alive who hasn't heard "Just Do It.

Nike encourages its consumers to go above and beyond in chasing the goals, whether it be running a marathon or acing an exam. Nowadays, you don't even have to see the brand name to know that it's Nike. You just need that iconic swoosh and those three simple words. The challenge achieves two things: First, it points out the fact that consumers rarely, if ever, eat a single chip and call it a day. It's almost instinctive to reach into that bag again and again until it's empty.

Secondly, it doesn't overpromise on flavor or nutrition, which could work against the brand. It simply calls on the fact that humans enjoy salt and crunch. And that alone can be enough to compel a purchase. Arby's has maintained its brand of being the fast food sandwich joint since Their tagline reflects on that, speaking directly to their consumer base. If you've seen the commercial, then you know that the sick bass line that precedes the line is awesome too.

Jared's tagline is confident and bold: "He went to Jared's. Showcased by their commercials where, usually, a man proposes to a woman and she accepts, everyone will whisper that he got his ring at Jared's. It's implied that that fact alone is what won her heart, since clearly Jared's has the best jewels around. If you've been to the southeast, then you know that Publix is a big name grocery store in the region.

In fact, it's "Where shopping is a pleasure. Their tagline speaks to the excellent customer service and fair prices that the brand is known for. Shoppers appreciate the deals and friendliness they experience upon every visit.

Sprite has a campaign with the tagline "Obey Your Thirst. From the mouths of Lil Yachty, Lebron James, and other big names, consumers are challenged to sate their thirst with an ice cold, refreshing Sprite. McDonald's tagline doubles as its jingle, hummed by everyone from age three to Since the fast food joint works hard to deliver on fast and delicious service, their tag is pretty accurate.

Source: PR Daily. Dunkin' has had the mantra of "America Runs on Dunkin'" for years. The concept that their coffee is what helps keep the United States moving is a fantastic marketing play that definitely boosts their brand to heights above their competition.

The cosmetics company's comparison of their products to natural, effervescent beauty is a bit ostentatious, but it works well in their industry. Marketing to consumers that being beautiful is effortless with CoverGirl, it's a great campaign to instill trust in your products. This tagline has become so big that it's its own movement. With a varied roster of spokespeople, advertising campaigns, and merchandise, drinking milk has been endorsed for years on years.

Shave Money" is a clever tagline coined by Dollar Shave Club that creatively shows two essential features to their business. The first feature is convenience, and the second is cost. When you think of a friendly airline with decently priced fare, you probably think of Southwest Airlines. They have made a name for themselves as a flyer favorite. Their current tagline is "Low Fares. Nothing to Hide.

They won't let their favorite flyers down by offering one price, then hiding a bunch of fees, seat costs, and baggage charges right before checkout or at the airport. Instead, they're proud of their transparent pricing, and they make that apparent to their target audience.

The Coca-Cola "Taste the Feeling" tagline was created around a campaign to address the decline in sales due to the health concerns of the sugary drink. Source: Coca Cola. The tagline's purpose is to provide people with the idea that the simple pleasure of drinking a Coke makes a moment special. Before you even read the tagline for this one, you probably already had their tagline in your head.

Kay's tagline, "Every kiss begins with Kay" gives consumers the romantic feeling associated with getting and giving a nice piece of jewelry. This tagline has brilliantly been embedded into most of our minds and reminds us that jewelry is a special and romantic gift. I can picture a couple in the snow on a Kay Jewelers commercial already. Toyota has a simple tagline, "Let's go places", that implies that Toyota is the one to get you to those places. It's straightforward.

It's concise. It's memorable. Lush is a relatively smaller brand than most of the other brands on this list. Their tagline isn't extremely catchy, but it perfectly sums up what they offer in just three words.

Its simplicity and relevancy is what makes it so impressive. Their tagline is "Fresh Handmade Cosmetics. Apple's branding typically revolves around classic simplicity. Their tagline is simple and poignant — "Think different. BMW is about luxury and performance. They have one of the top luxury car brands around and a great tagline to emphasize it.

Their tagline is "The Ultimate Driving Machine. Paper towels are a necessity in most households, unless you have decided to make your kitchen paper-free. It's a purchase you make often, and you hope that the paper towel will do its job to clean up your messes.

Source: Bounty. Bounty displays their paper towel's performance in their tagline by suggesting it's fast and does its job to pick up messes. It is "The quicker picker upper. These days, we are used to seeing General Electric appliances in homes and places of business.

Their products are everywhere and it seems like they have been around forever. GE engineered much of the technology we have around today. So you may wonder why the tagline, "Imagination at Work"? They wanted to let business partners, customers, and stakeholders know that they were getting back to their innovative roots by inspiring imagination so they could thrive at what they do. And what they do is create technological innovation to help change the world.

As I read this tagline, I thought of the memorable commercials, reading it in the deep voice of the actor: "The Few. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. This has really helped me in crafting a masterpiece of tagline. Honestly, Column Five been helpful to me in building my brand and I hope in the future, I get to meet your team and show gratitude.

Honestly this piece has really helped me out. I just believe that at the end am going to make a good tagline out of it.. HI kety frech. That nice content i would make this as my reference in my business. Katy, I came across your blog and this site and the information has been incredibly helpful. I will use this site as a resource going forward…Thanks! Thank you, Katy, for being able to condense a 1 year course into a few minutes of reading, without losing the quality of learning.

What Is a Tagline? A slogan represents a specific product or ad campaign. Unlike any computer. What Makes a Great Tagline? Marine Corps: The few, the proud, the marines. Las Vegas: What happens in Vegas, stays in Vegas. Disneyland: The happiest place on the earth. Cover Girl: Easy breezy beautiful Cover Girl. Subway: Eat fresh. Red Bull: Red Bull gives you wings.

Taco Bell: Think outside the bun. California Milk Processor Board: Got milk? AutoZone: Get in the Zone. The most recalled taglines: Nike: Just do it! Burger King: Have it your way. BMW: The ultimate driving machine.

What does this tell us? Of all the things marketers think make a good tagline, only three things actually influenced likability: Clarity of message Creativity of phrasing Inclusion of a benefit This is actually great news for smaller brands. So how can you put this knowledge to work? How to Write a Great Tagline Writing the perfect tagline is a fun, creative challenge. Give yourself enough time. You want to make sure you have the brain space and clarity you need to do it well.

Know your Brand Heart. Your tagline is just another extension of your Brand Heart your purpose, vision, mission, and values. But they're unique in that they're musical catchphrases lasting no more than 30 seconds to a minute. McDonald's jingle "Ba da ba ba ba I'm lovin' it" is an example of a jingle that features the brand tagline.

Jingles can be more cumbersome to develop than traditional taglines because of audio production and airtime, compared to the simple method of typing a tagline and publishing it in print materials or online, for example. But jingles can be even more memorable than traditional taglines when they're used correctly. Oscar Mayer, for example, created a lasting cultural reference with its catchy, "I wish I were an Oscar Mayer wiener" jingle.

Moreover, jingles are versatile enough that they may be recorded as a full-length song originally but then clipped to create a jingle that can be used in more places than the full song can. Coca-Cola Kitchen. The Coca-Cola Company. Columbia Business School. Union College. Accessed Oct. The University of Tennessee. Berklee Online. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance.

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