Does it flow? Seeing the entire project laid out will give you a broader perspective than seeing parts on a screen.
Facebook dynamic product ads are similar to most other dynamic ads. They automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet.
You upload your product catalog and set up your campaign once, and it continues finding the right people for the right product for as long as you want. Dynamic Product Ad Tips: Have clear, quality images in your ads, and make sure your product catalog on your website is tight. Since Dynamic ads continually auto-populate, broken links, out-of-date items, and wrong pricing are deal breakers. You can customize the fields of information, or you can go with a template created by Facebook.
Lead Form Ad Tip: Use the lead form ad as a way to gather email addresses for an email newsletter. Email marketing is one of the best—and cheapest—ways to get leads and sales. Each ad format has different specs, uses, and best practices. The best way to make sure your ad formats are delivering the results you want is to work with a social media marketing company like Blue Corona.
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All information is subject to change at any time without notice. Contact us for complete details. Marketing Services. Sign me up for the Blue Corona newsletter. Back to Posts. March 28, Notice anything? Each ad objective is designed to target a different stage in the sales funnel.
The awareness ads available to you include: Brand Awareness — Encourage discovery of your brand Local Awareness — Encourage discovery of your local business limited targeting options, targets based on proximity to business Reach — Show your ad to the maximum amount of people possible limited availability How to Use Awareness Ads: Awareness ads are meant to help people discover your brand.
And there are over 1. With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Facebook's business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand.
However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective. In this post, we'll walk through each of the different Facebook Ad types and help you figure out which ads you should run for different campaign goals.
If you regularly post content on your Facebook page, you probably know that some content performs better than others. With Facebook post engagement ads, you can drive more engagement on individual posts and expand its original reach.
This helps you generate more activity on your posts and helps you get more organic followers quickly by offering them the kinds of posts they'll see more of if they follow you. In the example below, the Fashion Stork Club ad promotes an update this company made to their Facebook photos. Notice that the add displays the post engagement likes, comments, shares along with the post to encourage viewers to engage with it.
The ad also features a "like page" button which allows the advertiser to generate both page likes and post engagements all in one post. While app engagement ads are intended to highlight specific features to drive in-app engagements, app install ads are focused on generating new users.
Instead of calling out specific features, app install ads are more likely to showcase the app's core purpose and main functionality. Image Source. Videos should be the highest resolution possible in aspect ratios or They also need to be a minimum of one second to a max of minutes. A cool thing about Facebook's video ads is that you can upload a ad, which is an immersive experience where users can drag their finger or turn their device to see an ad. In the example above, Spotify's ad uses a creative, colorful video that focuses on finding new music and playlists for users to enjoy.
While a user might see the add and decide to sign up for Spotify immediately, Spotify used the brand awareness approach to create compelling content to draw the user's attention. Whether you have a new store opening or just want to boost awareness for one of your store's existing locations, you might consider using the local awareness ad type to drive brand awareness in specific geographic regions. This ad type is largely the same as brand awareness ads, but will be more oriented and targeted via location.
For example, Cold Stone Creamery used a local awareness ad to target people in a geographic area when their store in Bangladesh opened. Notice how in this ad, Cold Stone chose to use a video as the creative asset featured in the ad. This is a great way to engage users and entice them to stop scrolling down their newsfeed. During the website conversion ads section, we touched on the fact that you could use conversion-focused offers as a landing point for your Facebook ad.
That said, Facebook also allows you to set off-site offer downloads as a campaign objective. Whether you have discounts, holiday deals, or content-specific offers to promote via Facebook ads, the offer claim objective allows you to customize your ads with calls-to-action specific to the offer.
For example, you might use a "Learn More" call-to-action if you're offering something that's good only for the first sign-ups, like in the ad example below:. As you can see, the offer claim Facebook Ad type should lead your users directly to a sign-up page on your website where they can claim the offer you promoted.
In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form. For example, you might use a Facebook offer claim ad like we discussed in the previous section to drive users to your website and have them fill out a form there. The downside to this conversion path is that users are required to leave Facebook altogether once they've clicked on the ad to actually claim what you're promoting. Luckily, Facebook offers the lead generation objective, which allows you to collect lead information without forcing your audience to ever leave the Facebook app.
Next, the user can click the register button and see a form of your choosing with their information auto-filled. Once the user submits the form on the lead ad, they can click out of the ad and go back to browsing on Facebook.
It's a great user experience and Facebook will sync with your CRM so your leads are right where you want them. In some cases, you may want to use Facebook Ads to expand your organic reach. When this is your campaign goal, you should use the page like ad type to encourage new users to "like" your page.
Once they do, they'll be able to see your organic content when you post it. Page like campaigns are best for advertisers who put lots of effort into their social media presence and produce content specifically for their Facebook users to drive engagement. Keep in mind, you can also ad a "like page" call-to-action option to other ad types if you want to accomplish two goals with one ad. Slideshow ads , in Facebook's opinion, are kind of in the video category, kind of not.
Think of them as billboards: they move quickly and can give an immersive ad experience. Slideshows are an affordable alternative to video, and also provide a quick loading time, so you can capture the attention span of someone who doesn't want to wait for videos. These are a possible option for you if you want to quickly make ads. Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. The essential component of this definition is the word "paid.
Facebook ad campaigns are available in a variety of formats. You also get to specify how much you want to spend , including:.
You even get to determine what user actions you want to pay for. That doesn't mean that Facebook will only charge you when your ad works the way you want it to, but you can choose how they bill you, such as being charged by the number of views or clicks.
You have different options depending on the goals you set for your ad. And there's a good reason for that:. With a reach like that, you'd think that marketing on Facebook would be expensive, but it isn't.
Not only does Facebook let you specify a maximum spend, it also charges you less to reach the same number of people that you'd reach on another platform. One of the most attractive elements of Facebook advertising is its customization potential. Because the platform has so much information about each user, you can target your ads based on almost any demographic feature you can imagine, such as:.
Plus, customizing the audiences that see a particular post can cut your customer acquisition cost. To get the most out of your Facebook ads, you need to know what the platform likes to see in terms of user behavior.
That can help you rank highly and get your ad in front of more people. Facebook isn't quite as notorious as Google for altering its algorithm, but it still has marketers clamoring for information every time it makes changes. The platform designed this update to de-emphasize brands and prioritize posts from its users' friends and families. All of a sudden, displaying ads on Facebook became a lot more competitive. Businesses quickly learned that they had to focus on engaging users in order to get attention.
Active and passive signals are the only metrics that you can control as a brand. That means one of your primary goals in creating Facebook ads should be to inspire engagement with your content to boost the number of likes and shares that you get.
You can only engage an audience if you know their needs and pain points. Look at all of the possible customization options you have on Facebook and answer as many of those questions as possible for your target audience :. Get specific with your questions. Facebook's demographic data allows you to target based on particular combinations of qualities. If you offer a service for budget travelers, for example, you can display your ad to people who have used flight search tools in the past month or follow youth hostels websites in different countries.
Comments and likes are great, but peer-to-peer conversations are what really keep interactions going. Facebook allows people to connect based on common interests—that's part of the reason the platform exists. Take advantage of that and invite people to share their thoughts and experiences not just with you, but with each other. Example 1: A women's clothing retailer posts a photo gallery featuring its new line of spring apparel.
Florals B. Cropped jeans C.
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